Yes, You certainly do have to find people who appreciate what you sell. I can't compete with those who sell their wax melts a lot cheaper than mine. I don't even try. I know that mine are way better than what most stores offer. Once people try mine, they usually come back for more! Plus, they're impressed that I make them myself and appreciate that they can support handmade. Running a business can be so frustrating sometimes. It's so hard to see others selling the same things for super cheap when we put in so much hard work and testing to make great products. Keep on keeping on!