I'm with Candy on this one. Quality, and packaging, but most importantly... labeling is what I think makes a product look "upscale". I personally like jelly jars, (the plain kind, not the one with the 'writing' on it) and if labeled correctly, I think they could look very upscale. I don't care what color a candle is, colored or white, I have no preference, but if it's presented to me in a pleasing way, it will definitely catch my eye. It's all about presentation. Someone could have a crappy product, but if they present it well (quality packaging and labeling), it will sell, and be considered "upscale".