I know that this has kinda been a topic of conversation in the candle section before, but I have noticed this as well with the soaps that I have sold. I really have noticed that it is not so much the color that sells my soap, as does the scent. Because I label and band my bars, a lot of times customer doesn't even see the sometimes beautiful swirls. But they are constantly picking them up and sniffing them all, then sniffing them again.