I used to let some of the comments about pricing get under my skin, but I gave up explaining anything a long time ago. When someone makes a comment about the candles or lotion, etc, they've found at the $$ store, I just say that it's wonderful they found such a cheap price. It's pointless to try to deal with the $$ store mentality. However, I completely understand and have experienced what you guys are talking about. There are a lot of name brand candles being sold around here for less than what I could sell for.