I don't think that luck is really it. I think it is all about how one makes themself out to be and if thye know what will have mass appeal. I agree about the marketing. Also, this guy may not have anything much, but it is bound to be better than a lot of the commercial stuff. There is a seller on Etsy who does only MP soap. Her photography is incredible and she has thousands and thousands and THOUSANDS of positive feedback. Her stuff is nice, but certainly not particularly better than the other fine talent found on Etsy. She has thousands of twitter followers and sells herself well. She knows how to kick butt in this business.