I apologize for the long post and seek your forgiveness. Okay, I’m not really seeking your forgiveness but I do apologize for using so many words in my rant. This is not meant to bash any one company, so they’ll remain anonymous, but instead it’s my attempt to voice my frustration over what seems to be an increasing willingness among some companies to stretch the truth about their products, or should I just put aside the politically correct speech and call a spade a spade? They lie. As a case in point, during my endless research into the competition I came across another company that sold candles (imagine my shock!). Their jar and label were attractive (they were double wicked), as was their website, and the reviews I could find of their candles were positive. One day a couple of weeks ago, while experiencing what I can only describe as a temporary loss of sanity, I went to the only local location that sold said candles (they have what I consider a sizeable retail footprint for a small candle company, if the number of retail outlets listed on their website is accurate) and purchased one which cost, with tax, just over $30.00….insane indeed! After burning the candle over the past two weeks I can say that the fragrance was true to its name and while the hot throw wasn’t peel the paint off your walls strong it was commendable. The labeling of the jar was just as attractive in person as it was on their website. However, that’s where the accolades end. Being the experienced chandler that I am () I noticed immediately that the wicks were too large for that particular container which leads to one of my two complaints about the company’s advertising practices: 1) They advertise the net weight of the candle as 14 oz., which is patently untrue. I use the very same jar that they use and can only fit, at the very most, 11 ounces of wax in the jar (the ideal amount is 10 oz., and still have room for a wick and lid without having to bend the wick 90° to get the lid to fit). 2) They advertise on their label that the burn time is 50 hours. After burning the candle over the past 13 days and trying to burn it as a normal user would, an hour here, two hours there, an hour and a half, three hours, once a day, twice a day, with ceiling fans and A/C on and off, in different locations, etc., I was only able to eek out 39.5 hours, a far cry from the 50 hours advertised. This company could probably wick down a little, still attain a full melt pool, and come a bit closer to their advertised burn time without having to mislead, or lie, to people. I also don’t understand the justification for the price, $28.00 per. Their website doesn’t mention that they use essential oils so I’m assuming they don’t. They’re soy candles but I make soy candles too and I know those margins are astronomical. Could it be they worry that if they advertised it as a 10 oz., candle that burns less than 40 hours that they couldn’t command such a high price? It’s the only logical conclusion that I can come up. Am I making much ado about nothing?