Great that you've tested and gotten insurance - you're one step ahead of the game. Do you have a candle "specialty" (like jars, pillars, votives, wickless)? If you have your own niche, something you do and do well, that can be helpful in what way you want to market yourself and where your success is. Although, honestly you can have good marketing and a crappy product and still do OK for a while... but we won't talk about that So much depends on where you sell, your location, etc. Your big seller at a show might be different from a big seller online. What sells for me will be different from what sells for the next person. Try and look at your products, your specialty, and what will work in the market that you are selling in. 4months is very new, though... do you see a trend at all yet?