For me, I loved learning the craft. Both candles and soaps. I'm a crafty person at heart, and enjoy making things by scratch. I get real satisfaction out of making items that are useful to the family, whether it is meals, knit items, candles, soaps, etc. I like creating with my hands. I also learned a lot about businesses and how they are run. Though I enjoy paperwork and the "office" end of business, I'm not a big fan of marketing (which isn't very helpful when you're running your own business). I don't like selling, either, but I knew that before. It has been interesting to see the swing of crafters looking to make items like (better!!!) than they've seen in stores, to seeing crafters come up with their own ideas and the Big Boys mimic the trends.