I don't see that you have an "About Us" that tells about your company. You would be surprised at how many people read those. You could add that to the bottom of your page just above the footer (clickable link to a new about us page or something like that). Also, when I clicked to verify "volusion secure site" I got this message: www.YourDomain.com is not a valid identity. And the biggie like some have said, the checkout page is not secure (no https). Is this website customer live? If so, then you better turn your store off until you can get a secure cert. Last thing you need is an unsecure checkout. Your checkout page must be secure. I'm assuming you just don't have all those details completed yet. Looks pretty good though.