The name is very catchy and unique! I like it. I agree with another poster that it lends itself to primitive-styled design. For the logo, I'd recomend choosing warm colors, red, orange, brown, maroon, burgandy, etc. If you were to play up the primitive aspect you'll be more likely to find inspiration for the design. For your site, think about textures in particular. They would add alot of visual interest. Have fun! If you need help with the design shoot me a PM.