I'm on the other side of the fence. I used to make some shaped tarts, but now make clamshells almost exclusively and they sell really well, and are so much easier to make, handle, and transport. For me, I buy a melt to....well, melt, not to sit around and be pretty. I'm not saying they're not cute; they are; I just feel like I am paying for "cute" and I'd rather pay for fragrance. It can't hurt to try some of both and see what does better in your area. HTH!