I recycle...I use reusable shopping bags...but I don't get the fuss about organic. Mostly because, as you say, the rules are loose and people take liberties with it. As long as you aren't misrepresenting yourself, I see no issue with your name. (Please don't use Lovespell essential oil, though!) There is a line of clothing called Little Bee Organics. That said, I do like The Little Green Bee...pampering you the organic way.