I'll try to reply with things i've picked up one by 1. Lots of good questions here.... That used to be the case. We would all list new things, or relist throughout the key search times of the day and get to the front. The most recent changes were about "relevancy" if you out up listings "relevant" to the buyers key word search with that particular string of key words in the name and tags you should appear closer to the front regardless of timing of the listings. This i have found to be true. I tried single listings with scent options and watched sales drop. It'l, IMO, a phenomenon of laziness and self-protection. Buyers want to see a pic of the exact item they will be buying. When making selections from a pick list what you see may not be what you get. pricing is all over the place. Those cheapo prices appeal to a specific set of buyers, but not necessarily "your" buyers. I am a chandler. Why would i essentially pay $14 for a 2"widex3"tall pillar candle with $12 in shipping? But i did because the shop was exactly what i wanted to shop from. So i along with 20k other buyers did, and waited several weeks for that little simple candle. It all comes down to your branding and tour market. For a while some commercial sellers were down grading photo quality to make themselves appear more hand made. In the end, cater to "your" market. Play with details until you reach them and they respond. I don't think price is the way to do it, in person or online. Even hobbyists need money to keep the lights on.