a few things...there is alot i like pertaining to the overall look of the site...BUT soy candles can soot just as bad as paraffin, if you don't have the proper wick, recipe and burning conditions...white soot, black soot...both can do equal damage... comparison( put down/bashing) selling always gets my no vote....if your product is that good, it will sell itself...you can word it as promoting your product without putting down another...besides it shows more tact in doing so. any site that gives the pros of soy versus the cons of paraffin gets another no vote for me...it's just not necessary. plus it looks like the seller is insecure about their product and feels the need to put down the other... you don't see bigger names putting down other companies...they don't have to. put your product on a pedestal by boasting about it....without pointing at others. and i just have to say....while paraffin might very well be more "common", soy is considerably less costly as paraffin....(don't like the word "cheaper") also, rustic applies to a rustic looking finish/look...your rustics are chunks....you could miss an entire market by not nameing them as such...and rustic lovers would be disappointed since they are looking for the other look. sadly, i have yet to see a rustic pillar....would be cool tho. in case you thought i was biased...i make soy, paraffin and soy/parafin blends,to appease all my customers...and i have never needed to boast about pros or cons of either wax...9 times out of 10 my customers already knows what they are looking for...if they have questions, i can give the pro's without pointing out cons....it's all good...