I am doing well mostly because I have very low expectations! I mostly sell October through December and the rest of the time do reorders exclusively. I tried Valentines Day last year, but not many were interested so I ended up with lots left over. I'm a SAHM of 6 and homeschool, so this is perfect for me. I get extra Christmas money, I love candles and making the house smell good (!) and I'm home all day to test so testing moves pretty fast now that I know what is likely to need wicked up and which jars to just avoid altogether. I could step it up, but then I'd be entering the pressures of a "real" business, and I know that my life is not ready for that. It's all I can do to hang on for the wild ride at Christmastime- if everyday was like that I might go nuts. So success is what you make of it. I'm successful because I've met my personal goals. Goals can vary greatly! -Kristi