Trappeur-- I really like the rustic tagline on your labels. If you are going to use it you should incorporate into every label for consistency and branding. My other suggestion is pick a style and build on that. You have selected a variety of styles. I am not an artist or graphics expert so I don't know the names of the styles but to my eyes I see animation, photographic, retro, stylistic, etc. The styles remind me of the different types of Chrismas cards you get over the holidays. Don't get me wrong, they are all very pretty and I like them all. I just think you could take your labeling and branding a lot further if you stuck to a particular style and build on that. Or, use one style for one line of candles, and another style for different line. Hope that makes sense.