I find that going to etsy.com is always a good way to take a measure of the competition and what they are charging as well as seeing trends develop, etc. I find that regardless of wax product, container candle, scallop tarts, clamshells, etc, the going rate is about $1 per ounce and often a tad less for container candles. There is another loose rule about pricing at three times your cost. Remember, cost is all raw and disposable materials including dye, labels, ink, packing materials, boxes plus your wax, wicks, dye, container. and what all the shipping costs are for the supplies to reach you. In the beginning, I think it is easier to check out etsy!