Branding is always important to people no matter how the candle burns!!!! Some companies have heaps of money and good marketing which makes them well known and branded, but maybe when they started small, they used to make the candles themselves and they were good, now they have worker bees who are not concerned about what the original chandler was:grin2: That is the way of the world. Right time, right place, right product and lack of other the same.