You can call it anything you want, but ethically, no, it is not a soy candle. I wouldn't want to mislead my customers by omission any more than I would want to tell them that parafin candles cause cancer. I believe soy is around to stay. Different waxes have different properties and make different candles. And people like variety and whatever the latest trend is. I've never used ezsoy, but I have used straight soy. It's a little more picky, but still makes a great looking and smelling candle.