EccoLights Posted November 1, 2012 Share Posted November 1, 2012 As the title states, after 3 years with Ecco Lights we finally did a new logo What do you gals/guys think? Quote Link to comment Share on other sites More sharing options...
ChandlerWicks Posted November 1, 2012 Share Posted November 1, 2012 I like the one on your website better. I'd like to see the website Logo with bright colors to match the airyness/lightness feeling of your name. Quote Link to comment Share on other sites More sharing options...
HorseScentS Posted November 1, 2012 Share Posted November 1, 2012 It's very pretty, and the contrast of the two different type styles is nice, but I can't read the word "Lights." Maybe if you remove the blue colored area between the "h" and the "t" it will be easier to read. I like it, but I agree with ChandlerWicks that your old one on your website is even better. Quote Link to comment Share on other sites More sharing options...
EccoLights Posted November 1, 2012 Author Share Posted November 1, 2012 Thank you both for your thoughts! It does mean alot to us I know it's only 2 of you so far but already you got me thinking about this change AGAIN! LOL Quote Link to comment Share on other sites More sharing options...
ChandlerWicks Posted November 1, 2012 Share Posted November 1, 2012 Woo Hoo, I love the website LOGO, it's really, really put together well. Professional & Artistic. The new one is good, the other catches my attention. Quote Link to comment Share on other sites More sharing options...
QTsmum Posted November 1, 2012 Share Posted November 1, 2012 It's very pretty, and the contrast of the two different type styles is nice, but I can't read the word "Lights." Maybe if you remove the blue colored area between the "h" and the "t" it will be easier to read. I like it, but I agree with ChandlerWicks that your old one on your website is even better.That was my thought too, take out the colour between h and t and I think it'll be so fun! Quote Link to comment Share on other sites More sharing options...
blacktieaffair Posted November 1, 2012 Share Posted November 1, 2012 I had to do a triple take to figure out it was Lights. Quote Link to comment Share on other sites More sharing options...
Beth Posted November 1, 2012 Share Posted November 1, 2012 Maybe take the blue & put it inside the 'g'. Quote Link to comment Share on other sites More sharing options...
rctfavr3 Posted November 1, 2012 Share Posted November 1, 2012 The best test for determining if logos are successful, is whether or not they still work in black and white, AND if they are still legible on business card (roughly 3x2) I think yours is very strong, but the colors themselves almost seem like an afterthought (out of place) and look a little odd at a smaller scale. I would personally consider making each color about 50% opacity, and omitting the blue or better still add it to the "g" as stated previously. Then; the words "lights" will be more legible,still have color, and will look more polished and professional. On a related note. It might be a good idea to add the slogan under the word "lights" vs where it currently resides; to help marry the san serif font with the script-like typeface. If that's not possible might could incorporate some color into the slogan to marry the elements.Overall it's a great logo, just needs a little more TLC, IMHO. Quote Link to comment Share on other sites More sharing options...
EnvyCandles Posted November 2, 2012 Share Posted November 2, 2012 Agree that the coloring makes it hard to read, especially the h and t, but, the font is not helping. It feels like an afterthought, almost disjointed. Quote Link to comment Share on other sites More sharing options...
HorseScentS Posted November 2, 2012 Share Posted November 2, 2012 Agree that the coloring makes it hard to read, especially the h and t, but, the font is not helping. It feels like an afterthought, almost disjointed.I was just thinking the font is difficult too, so I agree. I really think the original logo from their website is best. If they change their logo now, they might lose product recognition. Quote Link to comment Share on other sites More sharing options...
SuzyK Posted November 2, 2012 Share Posted November 2, 2012 I think I may be the only one who really likes the new logo. I don't think it's difficult to read and I like it better than the one on the website. I think the new one is more professional looking. Quote Link to comment Share on other sites More sharing options...
Beth Posted November 2, 2012 Share Posted November 2, 2012 I think I may be the only one who really likes the new logo. I don't think it's difficult to read and I like it better than the one on the website. I think the new one is more professional looking.I agree about the website logo. The one on the website, imo, is difficult to read. I think the 2 completely different fonts in the new one isn't working. Just my 2 cents. Quote Link to comment Share on other sites More sharing options...
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