I tend to agree with Prairieannie on this one. I try to produce the best candle I can and if I can get half the business Crowe's Candles is apparently getting, I'll be a happy camper. By the way, before I started making candles, I couldn't have told you a bad candle from a good one. All I cared about was that the candle smelled nice. It never even occurred to me that a candle shouldn't tunnel or shoot off black soot. And I believe this still holds true for most candle consumers today. That's why I work so hard to make a quality candle now ... it's nice to get feedback from customers when they comment that until they burned one of my candles, they never realized a candle could actually burn clean, completely, and have a good scent throw. If we all work hard to produce a good candle and get our name out there, we will also gain a good number of loyal customers. If Crowe's Candles are good, then congratulations to them. If they aren't, people will eventually realize it.