1. You gain a wholesale account. - I have my retail site set up where they need to click to get to the wholesale website. They create an account and start shopping immediately. 2. you have a website of your own. - Yes, much easier that way. 3. Do you dictate the price that the retailer sells your candle at? ( I would think the answer is no) - No, let the retailer sell it at a price they are comfortable with. 4. Do you put your website on the label of your wholesale acct candles? - Yes, on all wholesale products. 5. What is the relationship of the store retail price vs web site price? - Doesnt matter to me. I've never had an issue with this. 6. do retailers get upset if web site price is lower? - Not applicable. 7. do retailers get upset if web site is on candle label or box? - They know that they are purchasing wholesale. Our information is on every wholesale item. If they dont want our information they need to sign up as a private label account. Terms are totally different.