I couldn't really say as I rarely mess with containers. IMO containers seem to give a stronger throw than pillars do in general, probably because container wax holds more FO and has more of a melt pool. You might be able to do votives out of container wax but I'm not sure you'd be able to get them out of the mold. Container wax isn't supposed to shrink away from the sides like pillar wax does. Waxes designed for votives is in between kinda. My experience from store bought candles over the years, votives just aren't going to give as much of a hot throw as a larger candle of any kind since it's the hot wax in the melt pool that gives the scent out and votives have a smaller surface and melt pool. I'm sure others will have different opinions from mine too