My advice is, if you are not familiar with the "rules" of web design, HTML, and PHP, then get a template or hire someone to help you. It is easier than designing a site from scratch. My website www.amybills.com is done with a free template and my other one www.scentedcompositions.com is one that my boyfriend did with PHP type web software (which I do not know much about but he does). With PHP you can update your catalog easily w/o having to manually edit the page or html. My advice is, if you are not familiar with the "rules" of web design, HTML, and PHP, then get a template or hire someone to help you. PM me if you need any help. I love making websites, it was part of my major in college, but I don't use my degree much LOL.