I used a few drops of red liquid dye from the Cajun Candle Factory. I think I used 3 drops in 40 ounces of wax. It looked nice and red while I was stirring! mystical_angel1219, it's paraffin wax. IGI-4630, and yup, my hubby found it at Wal Mart, he thought I'd like it, and he was right! And for once, I overwicked. I've had a heck of a time trying to wick soy votives made with Cargill's NatureWax. Oh, the other 2 containers seem to be burning great!