I think sometimes these things take a combo of things. Sometimes it is sheer luck and sometimes it is hard work. Businesses can take time to build, if you have been making soaps and candles for a year or so, well it can be unrealistic to set the world alight. Run your own race, work hard and hopefully things will fall into place. With Youtube, there is a UK soaper with tons of views, she now makes money off her ads she places before her vids, she has lots of wholesale etc and she has been making CP soap for 2 years, she started selling CP soap within a few days of making her first bar. I think she has used a combo of things, luck, hard work and looking at what other soapers are doing and then doing the same thing. It works for her.