Do you use social media to help drive traffic to your site? Facebook? Do you have an email newsletter? Do you advertise the site offline too? Papers? Radio? Add an "About Us" page, using lots of the same key words you think people would use when searching google for a candle website. On your contact page, you should add your city, state, and zip, and maybe a phone number you don't mind people calling. People like to know where in the world you're located. Is your website URL in your outgoing email signature? Is it plastered everywhere you can plaster it? Business cards, fliers, booth signage, on your vehicle? A blog, as previously suggested, is also a good idea, search engines like new and ever changing content, they pick up on content that refreshes often. Hope these few ideas are helpful!