We actually offer both a 12oz jj for those who want more of a country look and a 7oz. tumbler for those that want a more modern look. In the rural areas the jj's outsell the tumblers 10-1, but there are some people that want something more modern. In urban areas tumblers outsell the jj's, but it depends on the retailer also. But each collection is marketed differently, the jj's are all about country scents and the tumblers are spa and upscale fragrances. And we do not offer the spa line in jj's and vice versa. A lot of it depends on packaging and marketing. We spent literally hundreds of hours designing and creating our labels, packaging and website. We met with primitive shop owners, spa and salon owners, upscale boutique owners, museums etc and got their feedback on our presentation and packaging. And the feedback we received was great, we tweaked certain things to achieve our final design. In doing this it has helped us go head to head with the big candle companies, in may of the retailers we are in we are right next to Candleberry, McCalls and Yankee and we do very well. Its always nice to see the Candleberry rep smelling our candles. We have a growing wholesale business, and we do select craft fairs and festivals and we always sell our candles and melts at the same price as you will find in a retailer that carries our line (although we do have specials, 3 for $X, and 4 melts for $X). At some of these festivals and fairs there are other soy candles that are alot cheaper than us, but we do a great business because we market ourselves as a premium artisanal candle company. People can tell the difference and see the time we have spent on our candles and most choose to go with us, and they come back also. It comes down to quality, presentation and taking the time to research where to find the best containers. When we first starting researching containers i had a huge list of the ones I wanted, but the shipping would have drove our wholesale price up to the point that it would not be feasible. We get our containers locally, but for 2 months I was having our jj's shipped from Cleveland and wanted to increase our profit margin so after alot of googling, phone calls and research we found a local supplier that carried the same jj's.