I was a die hard paraffin user for 4 years; then a couple of summers ago I had some free time and started playing around with soy. I didn't go into this with the intentions of changing my wax. Just wanted to test the waters. Were my reasons strictly environmental? No, not at all. You're right, the market changes. You summed it up perfectly, a significant portion of the buying public does try the latest fads. I'm here to make money, most of us are. Be it fad or be it an improved product, we don't know till we try it right? I now only make soyblend container candles. Only speaking for myself, the reason I made the switch is the end product I am now producing. And truthfully, it's not the soy factor that keeps my repeat customer base coming back. It's the depth of the scent and the complexity that they come back for. And when the market changes again, and it will, I'll be right there. Change is a good thing. And justifying the reasons to buy, a product speaks for itself. Easier to produce? Hardly. Worth it? Definitely.