I remember doing my first trade show with DH. When I was in that booth, nobody came up to talk to me, when I left and came back, DH had all these woman around placing wholesale orders. I really think women become intimidated by other women. Same goes with a males clothing store. If my DH goes in to buy clothing and a guy comes up to offer assitance, he always says "I'm just looking". If a young girl approaches him and says something like "WOW...you just picked that new item we just got in and I can see you have taste, that would look fabulous on you, why don't you try it on". DH won't even try it on, just hand her the cash and take her word for it.