I'll play Scent (cold throw) I want to be able to smell it. Many times there is no cold throw or it is very faint. Wouldn't buy that Strong scent when burning YES YES YES! Scent name (Monkey Farts, Butt Naked etc.) No, although I would bypass something that doesn't sound like something I'd like such as floral or patchouli Color Sometimes. I'd rather have a colored candle than white Unique style (layered, chunk etc.) Definately. Not too fond of chunk candles but unique ones catch my eye Finish (for pillars and votives) mottled, rustic etc. Not necessarily $ Price $ YES. Although since I've been making candles I'm willing to spend a little more on a quality one that will scent my entire room. Style of containern A little. I don't care for apothacary (sp?) or anything country at all. I wouldn't buy anything that even hinted at country. I am partial to Balmorals or those style of jars Type of wax (paraffin or soy) I actually prefer paraffin. IMO I haven't had a soy that burns well Burns completly (little to no hang-up) Yes, must burn cleanly down the container. I'm burning a soy one now that isn't doing this, doesn't have much of a hot throw at all and I'm a bit frustrated with it! Long burning Yes, I want to get my moneys worth Clean burning Yes, I don't like black soot coming from the wick Packaging (if jar is in a package box, cello etc.) Again, nothing country! Dupe scent at a lower price I like dup's How you are treated as a customer (if you talk to a sales person) Actually if I'm in a store I'd rather be left alone How the store looks or makes you feel (if you bought retail) I like a clean fresh funky type of store Sale (You only buy when on sale) Buy 2 get 1 FREE etc. Sale are good, but if they are at a good price then a sale wouldn't matter. However a sale would probably make me buy more!HTH Thanks Candle Man