That time of year again - Business goals for 2016

[Jcandleattic]

I don't know if these are actual 'business' goals, but my goals for the new year are these 3 main ones: 

 

Make soap once a week, 

Make candles every two weeks 

Make lotion once a month 

 

at least. 

Then probably mid year I will concentrate on trying to get a couple wholesale accounts. 

 

IDK we'll see how it goes, but this is what I want to try and do... 

 

How about you? 

[kandlekrazy]

I definitely need to schedule 1 day a week for candles/melts.  I've been slacking in 2015 and need to get on a strict schedule..same day every week if possible.

[Jcandleattic]

My problem is with this new job of mine, I have NO vacation time, so I don't get days off - unless I take them unpaid, so I need to revamp my business and really get it up and running smoothly again, so that when I do take time off, it's not such a hit to the pocket book. 

It was hard going from almost 8 weeks paid time off a year from my last job, to absolutely none (including not being paid for holidays) at this one. 'sigh'

[TallTayl]

My biggest one is to enjoy summer, rather than being a slave to the faire. That means production of all soap, candles and related stuff in the winter between January and march. This includes labeling (ugh).

[megandgarr]

I really need to spend some time working on my SEO (meta tags/titles etc) to try and get more exposure to my website. 

[e911]

Finally find an insurance carrier that will insure candles, launch online store, and focus on making candles in my spare time.

[Candybee]

I did a pretty good job last year streamlining my soap and getting into better shape. This year, more of the same, cutting back on soaps that don't sell, revamping recipes so I am saving while continuing to offer premium quality soap.

 

I know that I want to focus on social media marketing this year and give myself more exposure. It will also include working on customer email marketing. I used to send out regular marketing emails but let it slide for a long time. So I want to get that back up and running again as it really does help sales.

 

I have been wanting to teach classes on soapmaking so I will also work on that. I already do a soap demo every year but I also found a local place I can use to teach classes and it won't cost me anything so I am going to take advantage of that and use social media, email, and local advertising to get students.

 

Lastly, I want to upgrade my table set up and make sure I am more color coordinated and my branding is more visable than ever before. I have learned that a more professional appearance really equates to more profit so when my old table settings start looking dated or shabby its time to upgrade.

 

So in a nutshell I will be focusing this year on:

 

1. further streamlining of my product & coordinating recipes to save money;

2. working on getting my biz more visable using social media and email marketing

3. upgrade my craft show/market setup including more coordinated color scheme and branding

4. putting together more soapmaking classes