We have recently open a small storefront and we have candle accessories and other "fillers". In my opinion a store that is only jars and jars of candles lined up would not be appealing. The extra fillers like signs and other items help to make our store homey. We do use mainly fillers that are candle-related. One lesson a person told me that has had a store front for a long time is that you need to remember to buy things that are not always what your personal taste and even if you think it is tacky somebody will love it as not everybody has good taste...lol When i was buying tart warmers i bought many that I thought were ugly, either color, shape, pattern.. and I was shocked when some of the first sold were the ones I hated. Hmmm..maybe i am the one with no taste??? Congrats on your store and good luck