I know.. I run into a lot of men that look, smell and really like the soaps but then walk away cause they "always used dial" or whatever type of soap they have been buying for 20 years. I soaped up austrailan bamboo and I think that is a really nice "guy" smell. I also made sure I didn't decorate it too "girly". Men would sniff really like it then keep moving. I broke down and cut some bars into smaller pieces for them to try. I got a few guys to buy some after that. But really ... MEN! The kids really killed me. They are little wise guys.. the did it just to bug me... lol