There are so many variables that play a part in retail price. If you can buy wax and containers by the pallet and your oils by the drum, and if you can pick it up, that can cut your costs to a fraction of what a hobbyist would pay for the same products. If you live in or near a metropolitan area, you can charge a lot more than if you live in a rural area. If you are a hobbyist, you might be happy to cover your costs and make a little extra. If you cheat like the overseas producers and only scent the top of the candle, you can cut costs. If a celebrity's name is on the label, the rules go out the window. There really is no way to compare. Just make your product and set your price. If you can't sell it for the price you want, you will have to decide whether you want to make it for less.