I don't know if this is the same but when I was a direct sales consultant we had online vendor shows. Every vendor that signed up had 1/2 to talk about their products and answer questions from others in a live chat. Basically, you introduce yourself, talk about your products, give out your website addy and then answer questions. You can also give discounts and so forth. I got a few orders this way and it drove ppl to my website. It's worth a try.