I know this is an old thread, but I needed to chime in on this. I gave some soaps (about 4 oz) from a mold, to a friend of mine, who loved it. Then we just started talking about price. I said, hey, I might start pricing them about 5 bucks, since I add stuff like dried herbs and shea butter. I was told that basically my melt/pour soaps were ok, but not worth that much. But, if someone made "real soap" using lye, etc, that was much more work, and thus worth that much more money. I was a little taken aback, because while certainly I don't claim to work with lye, I think that all the months I spent experimenting with different ingredients to find just the right mix, and pour the soaps in individual molds, unmold them etc. etc. should be worth a little more that 2 dollars per 4 oz bar. But of course, by reading this thread and especially the comments by Angel and PrairieAnnie have shown me that handmade soap of ANY type is worth much more than a bar of Ivory or Dove, because of the simple fact that it is handmade. It's funny ... I've read that Lush's soaps are melt/pour and many don't have a problem paying top dollar.