When I first built my site, I listed it with www.dmoz.org, which will help you get listed on most of the major search engines. It takes about 6 months but worth it. I also listed thru www.add-me.com and that helped as well. Some people don't agree with it, but I also joined a lot of link swaps. It really does help. I did most of the swapping thru www.linkpartners.com. Besides alol that, just make sure your meta tags for your site list everything you can think of so when people use a certain keyword to search for your products, they will come up. Hope that gives you a starting point. Trae