Im with Scented-- it is rather "1985"-ish. You definitely want a name that stands out if your candles are "premium". Example: Consumer A buys your "premium" candle and tells her friend about. Friend says, "Who's it by?" Consumer A says, "I'm not sure something ScentSations". Friend, now turns in to Consumer B and says, "Don't worry, I'll just look it up on the internet." Since most of us carry a lot of the same scents, it would not be hard for Consumer B to miskate another "ScentSations" as your company. Not only are they buying from the wrong company, but this company may not have the quality of candles you do. Consumer B buys candle and it sucks. Now your rep is ruined because of this whole name displacement deal. You may really love the name-- but if you love it, 100 other people have loved it and got into business before you and have/are using it. Naming your company is like naming your baby-- they are stuck with it for life, and so is your business, so choose wisely. It is hard (welcome to the business world!), but once you find it, nothing will satisfy you more than to see it on a business card or brochure. Best wishes!