I have done a couple of these and gone in with another vendor (a friend) and organized a couple of these, and it really depends on how well it's promoted and advertised! I was pretty apprehensive at first about organizing one - my friend was direct sales (food products), and we ended up with about 1/2 DS and 1/2 crafters. I usually HATE doing shows like that, so I didn't really think much would come of it. For our table fee we just split the hotel charge and a small advertising budget by the number of vendors- we weren't out to make money organizing it. We ended up getting excited about it, ended up with a great group of vendors where we were all SUPER motivated, ended up printing up and distributing several thousand flyers- vendor mailing lists, every business in the area we could think of, all of our friends, coworkers, etc. Lots of word of mouth promotion, too. It was a very high traffic area, and we had lots of road signage as well. We ended up having a huge turnout, much better than we ever expected, and all of the vendors were really happy (except one woman selling cheap knock-off purses who turned out to be a total psycho- but there was no pleasing her! AND she claimed she made over $800 in sales, so I don't know what she was ranting and raving about). Anyway- my point is that they can turn out to be a lot of fun and a good success, if you get a group of vendors who are motivated about promoting it!! They're way too much work to organize and also be a vendor, though, so I decided to stick with just being a vendor.