I think all of this useless convo doesn't take into consideration the different types of marketing population. Upscale metropolitan or urban areas promote the latest, greenest, and most expensive trendy product. A woman with lots of money loves to show off by having expensive, specially made candles in her home for friends and guests. I've seen that first hand. Sell em those exclusive soy candles. I live in rural Alabama; do I need to elaborate? My customers do not, could not, would not care less about the ingredients. I use a parasoy because its reliable for my purposes of production. I never thought of it in terms of environment or helping American farmers...blech. Soy was cheap. Cheaper than paraffin. Still is cheaper than paraffin. Would have been even cheaper if that Bush fellow hadn't decided to use it for biofuels. There's a place for everything under the sun in the market place; there's just no sense in bashing any of it when everybody is out to accomplish the same goal.