I personally dont like their packaging, but many do. Candles, I guess, are like doctors - everyone has their opinions on which doctor is good or bad. But, I do know in the Central Texas area (Waco and surrounding areas), most people will not spend that kind of money on a candle. I have never purchased one of my competitor's candles, but I know they have purchased mine . Maybe, I am being naive, but I dont care about competition, I just want to try to improve my candles and continue to learn something new every day!