Hmm..good question. I think too many people might be afraid to attempt them and sell em. When I first started 5 years ago, there were 3 of us in my area that did gel candles. Now? Just me. I outlasted my competition cuz I rock! haha Just kidding. Sales went down for the others, but I stuck it out, added some other products to my line, and now I'm doing great. I get from customers "They're too pretty to burn" which is why I switched most of my candles over to forever candles. I agree with Vicky though...most of my customers buy them for gifts for other people. But, eventually, they do come back to buy something for themselves.