You know, I live in Solano County, 30 minutes from Napa (wine country). In Napa, people will pay $5 and up for a bar of soap. Even in different towns in my county, people will pay more for soap and stuff. But in the town I live in, $2.50 is the most they are willilng to pay. And since I'm such a crappy sales person, and haven't bothered infiltrating the higher end markets, I have to figure out how to make a bar of soap that's just as good, but doesn't cost me so much to produce. If I could get over my cowardice, I could go to the other areas, but there it is. Selling actually takes effort.