Sounds more like a marketing gimmick, if the oils are not diluted, then there should be no reason for this non-sense. I know in Flavors, there is a 2x,5x,10x(fold) such as orange and vanilla extracts but in this case, I dont see why its needed unless you want to pay more for something that you dont have to. I think using a 1oz of something is better then 1.5oz so there is less inerts in the wax but i dont think thats the case usually. If its not CUT, it should be strong enough. My Op only.