I agree w/ TxSioux and realmarcha. We've educated our customers on the nature of soy wax from the onset and they have no problem with the bloom. I've gotten several wholesale accounts on account of the bloom. The public sees it as the distinguishing characteristic of a soy candle. I get a good indication of this at practically every show we do. Our last show in Nov. included two other soy chandlers, and neither lasted more than 3 hours into the show. One of the ladies even asked if we were going to be doing the local Christmas On the River event. When we told her yes, she said well they 'definitely wouldn't be then, and walked off. My husband felt compelled to ferret out the reason for this and came to find out that both of these candlemakers used CB Adv. and had no frost whatsoever. Very, very pretty candles, but the custmers weren't buying into them being soy. The other booth owner said she just got tired of arguing the point. I'm glad this thread was started. It's interesting to read everyones viewpoint on this topic. Rena