I price my jelly jars as an introduction to my products - $6 each. New customers like a less expensive way to try my candles, and they usually come back for my larger, more expensive tumblers. My tumblers are $11 & $16 for 7.5 and 11 oz containers. I have seen newer chandlers attempt to sell their candles for a lot less - and they don't sell very many. Most people equate price with quality, and are more willing to pay more for my candles. I think the wide variety of candles that I have on the table also helps, as well as a fully decorated booth. A lot of people bring maybe 20 candles in 5 scents, and don't try to make their one table very attractive. So, a multitude of stock, fully decorated booth and reasonable prices equal an established crafter with quality products to most shoppers. HTH, Alex