You're right Tallbabydoll. I thought I hit a market here locally for soy candles since no major stores were carrying them and I"ve been selling through craft shows, farmers market,etc. I've only been at it for over a year and during the summer the local Zellers were clearing out their candles and I thought....mmmm I wonder if they're bringing in new stock. Well guess what I went back a couple weeks later and there they were, brand new stock of soy candles in jars, votives, tealights by some cheap manufacter. The jars had embeds in them and they're priced really low. It's frustrating when you're trying to get your business off the ground and rolling but all you can do is convince people there's nothing better than 'handpoured high quality candles' not to mention the 'old fashioned' customer service that people lack in this highly mass produced goods, rushed,hectic world. Shannon