Deanna~I have used God's Love for over a year and it has been a good seller for me, I don't know if it is the name or the scent, the powder seems to be the predominate scent, when you are burning it, it is a pretty, soft scent, I like it. I have dipped animals in it and I think they do very well in it and it is great as a room spray for kids rooms, what is better than God's Love Stacie~As for thier scents being strong, I have used scents from quite a few places and NG have some of the stronger ones that I have bought and I have found myself going back to them. I hope they never close because I would be lost for some of my favorite scents can be bought anywhere, but they aren't as good as they are from NG. And I buy most of my regular(full) somewhere else. Sue Ann