Excellent points, Andrea! We retail the 8 oz. jj for $8 and apothecaries for $13. However, with numerous price increases this year, we should now be selling them for around $10 and $15, respectively. Something to think about... I started this business with the intention of being less expensive than the big guys, but my mindset has changed dramatically. If your goal is to be "as good" as them, then sure, lower prices would likely suffice, but we want to be BETTER, and therefore, worth the higher price in the consumers' eyes. We are providing a high quality product, so why should we accept less? ETA: This is just something for everyone to think about, not a rant at those who sell for less. It took a long time and ALOT of marketing study to get into that mindset.